I’m starting this series to document the lessons learned and key decisions we’re making ahead of the MagicTask V3 launch.
We believe MagicTask V3 will fundamentally change the way people work. Our mission is to make work feel like play. Coming Q1 2026.
To kick things off, let’s walk through the story of MagicTask and how we got here.
2019: MagicTask V1 is Born
After using all of the project management tools under the sun to build software at our digital product agency, we found them boring and clunky to use. So we set out to build our own that is fun and easy to use.
The goal at the time was to just build something that worked for us internally and solved our core problems. The most minimal team task manager to help us align our teams in building great products.
Thus, MagicTask V1 was born. Here’s the OG version:
2021: MagicTask V2 Launched
After using V1 for a year or so and continuing to iterate, we decided it’s time to make some major improvements and potentially bring MagicTask to the market.
The purpose of building MagicTask V2 was to polish up the system and add light gamification. Given most of us are gamers, we wanted to create something that is not just simple to use but fun as well, per the original vision.
So we updated the platform, polished the UI, and added a unique theme engine to customize, level up, and unlock cool animations and sound effects.
The theme engine was a highly technical challenge and, to my knowledge, has never been done before. We rolled it out to the public and ran ads to bring spread awareness of the product. What we found is our implementation of the theme engine didn’t scale well. It also did not live up to our standards of what it could be. However, some people loved it, and the platform resonated with them.
Those people became our loyal community that we cherish today. This community lives in our Discord server, and we consider them our core members. They’ve helped us shape and build the product, and we are grateful to have them.
Here are two videos we made to promote the product:
2025: MagicTask V3 Emerges
So here we are. It’s 2025, and we are creating a new era of personal and team productivity. MagicTask V3 helps people get more done and have fun while doing it.
MagicTask V3 is a complete overhaul of the product. It includes a reimagined UI design and gaming experience. It also includes quality of life improvements around navigation and workspace administration.
The biggest challenge we face today is around balancing staying productive and engaging gamification.
Here’s a sneak peek of what’s to come:
