Hi, I'm Zach 👋

I'm a partner at Imaginovation, co-creator of MagicTask, creator of MyoFactor, creator of Squad Builder, and writer of random thoughts.

I believe our collective purpose as humans is to create things. More specifically, to participate in the act of creation. It's what makes us feel most alive.

For me, that act of creation is building products that disappear and feel seamless, like a native part of the human experience. When products don't work for me, I build my own and try to make the best version in the category.

Partner at Imaginovation

Imaginovation helps businesses build digital products and platforms. We're strategic product partners, not order takers.

We put together high performing product teams for the companies we partner with and manage the full product lifecycle. We work backwards from the user experience to create a world-class product and only ship work we're proud of.

Co-creator of MagicTask

MagicTask is the best way to organize your team's work and have fun while doing. We created MagicTask because no task management tool worked for us at Imaginovation. After using every platform under the sun for years, we built the one we actually wanted, eventually opening it up to teams everywhere.

We are creating a paradigm shift in how we work by creating a game behind traditional task management. You explore dungeons, earn chests, unlock items for your avatar, and compete leaderboards to rank up. It's the first of its kind for business.

Creator of MyoFactor

MyoFactor is the best way to build muscle and get stronger. It's the workout tracker I wished existed. Every app I tried either gave me too many choices or forced me into a program I didn't want.

You build your own program or import one from a template, choose how each exercise progresses, and MyoFactor calculates your next working weight automatically.

Creator of Squad Builder

Squad Builder is the best way to create soccer lineups. I built it because nothing else did the job and they were all a pain to use. Add your players, set your formation, and build your starting lineup.

Everyone should own a pair of Feiyue shoes and wear them daily
Nothing is more satisfying than cooking eggs in a stainless steel pan
The Misfits (Glenn Danzig era) are the greatest punk band ever
The Casio F-91W is the most quintessential product ever made