Hi, I'm Zach 👋

I believe our collective purpose as humans is to create things. More specifically, to participate in the act of creation. It's what makes us feel most alive.

For me, that act of creation is building products. Most of my work has been crafting products from zero to one. I'm obsessed with shaping experiences that disappear and feel seamless. Products feel like a native part of the human experience.

Check out some of my work →

I'm also drawn to exploring life's unanswerable questions, so I write about those once in a while too.

Check out an essay →

Work

2017 – Present Imaginovation
Helping companies build great products
2019 – Present MagicTask
Making work feel like play
2025 – Present MyoFactor
Taking the thinking out of building muscle

More

  • Everyone should own a pair of Feiyue shoes and wear them daily
  • Nothing is more satisfying than cooking eggs in a stainless steel pan
  • The Misfits (Glenn Danzig era) are the greatest punk band ever
  • The Casio F-91W is the most quintessential product ever made